PR & Media Relations Manager UK, Ireland & BeNeLux

Job title: PR & Media Relations Manager UK, Ireland & BeNeLux

Company: Accor

Job description: PR & Media Relations Manager UK, Ireland & BeNeLux

Accor is seeking a bright, passionate, thoughtful PR & Media Relations Manager to join the Accor Northern Europe communications team. A broad and dynamic role covering brand, B2B and corporate PR, the PR & Media Relations Manager position is an exciting opportunity to join a leading global business in a key role.

Accor Northern Europe is a leading territory in Accor’s global story, driven by vision, innovation, passion and creativity. Accor’s Northern European region consists of more than 1,100 hotels and 150k rooms across a portfolio of 20 brands spanning 31 countries from Ireland to Russia. More than 40,000 hotel Heartists welcome more than 55 million guests every year. Accor is a manager, operator, franchise partner, service provider, brand owner and experience creator. We are a business committed to people; our guests, partners and talents; and the environment and local communities which we are part of.

The PR & Media Relations Manager will ensure consistent positioning of the Accor Group and all brands across all different types of media within UK, Ireland and the BeNeLux., with a focus on the UK. The successful candidate will foster the reputation and increase awareness for the Group and the brands to B2C, B2B and B2O audiences. This position is responsible for initiating, managing and coordinating the Group’s corporate and brand PR with a particular focus on the UK, a key market for the hub, a key feeder market and a global media market.

Here is a snapshot at some of the responsibilities you will hold:

• Raise awareness of Accor, its brands, people and services, inspiring stakeholders, talents and customers to choose Accor
• Implementation of the PR strategy and annual PR plan for UK, Ireland and BeNeLux in order to broaden awareness for Accor, the brands and the respective programs
• Drive brand and corporate PR for the group supporting the needs of the business in Northern Europe and globally
• Increase visibility across all types and channels of media, targeting B2C, B2B and B2O audiences
• Develop and deliver creative brand PR campaigns
• Support all hotel openings within the region with a strategic priority to develop pre-opening strategies for Luxury and Premium brand openings
• Identify positioning opportunities within the media, develop media relationships and proactively engage media in order to contribute to overall strategy of the Communications department
• Prepare talking points, speeches, presentations and interviews for key business spokespeople
• Set-up, coordinate and implement communication projects (i.e. media events, press trips, launches)
• Collaboration with global brand and communications teams
• Set-up and coordination of media texts and statements
• Actively engage, cultivate and manage the media network
• Management and coordination of PR agencies with special regards to a streamlined and simultaneous external communication
• Manage media monitoring and media tone-of-voice; and the hotel support across all segments
• Crisis communication: Act as spokesperson as outlined in the internal crisis management process
• Acts as the company spokesperson within UK, Ireland & BeNeLux

Your Profile?

• Strong PR experience either in-house or agency or both
• Proven experience working in travel and/or hospitality sectors, ideally with experience in luxury
• Strong media relationships, particularly with travel, luxury, lifestyle and industry media
• A creative, strategic and considered communications expert able to develop and drive standout strategies and PR plans
• Able to collaborate across the business and thrive in a fast paced environment
• Demonstrated skill and comfort in proactively building relationships with top tier media/editors
• Strong writing, storytelling, and verbal communication skills
• Creativity and ability to translate strategic thinking into action plans and output
• Ability to identify and create core messages in line with the company strategy
• Outgoing personality with an interest to develop internal and external relationships
• Be an agile multi-tasker able to work in a fast-paced environment and juggle multiple projects
• A minimum of 3-5 years experience in a communications role in-house or with an agency
• University degree

Benefits

To acknowledge your hard work, loyalty and commitment to us, we offer an extensive benefits package; competitive salary, bonus, season ticket loans, subsidised gym membership, private medical healthcare, pension, and of course complimentary hotel stays (to name a few).

Other information

• The role is based in Hammersmith, London
• Some travel may be required

About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity.

Location: London – Ontario

Job date: Sat, 15 May 2021 22:28:00 GMT