Digital Marketing and Communications Analyst

Job title: Digital Marketing and Communications Analyst

Company: PCL Construction

Job description: The future you want is within reach.

At PCL, we build the places where life happens and find camaraderie in the process. We’re a community of builders committed to building better communities. That’s why we’re always looking ahead, and not just to the next project or what’s next in our industry.

We’re also looking at what’s next for you and how we can help you build a career you’re proud of. The Digital Marketing and Communications Analyst will be responsible for analyzing statistics and looking for ways that the company can improve its digital marketing efforts. These efforts include things like email marketing campaigns, social media campaigns, PPC campaigns, and online branding efforts.

As a Digital Marketing and Communications Analyst for our North American Headquarters district office in Edmonton, AB, you will contribute to our team by:

• Building out custom digital marketing campaigns (a mixture of PPC campaigns, Google AdWords, search engine optimization, link & citation building, Google Analytics dashboard development & website analytics)
• Effectively collaborating with team members to plan, design, execute and maintain all internal and external online communications, such as e-newsletters, email and advertising campaigns, website strategy and social media;
• Measuring and reporting performance of all digital campaigns, and assess against goals (ROI and KPI’s);
• Planning, executing and measuring experiments and conversion tests;
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
• Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate;
• Assisting in maintaining our digital marketing assets;
• Contributing to the development of an annual marketing plan

Qualifications

What you will bring to the role:

• Minimum 5 years of experience working as a Digital Marketing analyst or related field;
• Experience with content management systems (CMS), marketing automation tools, social media management and analytics tools, including web-based applications, CRM, and Google Analytics;
• Fluency with graphic editing tools, including Adobe Photoshop, InDesign;
• Superior project management, analytical and execution skills;
• Ability to work as a team player in a cross-functional management structure;
• Strong interpersonal, time management and organizational skills;
• Experience in construction industry considered an asset;
• Other duties as requested.

PCL is an innovative, employee-owned company comprised of people who find passion in their profession and take pride in doing great work every day. Our work powers the infrastructure and utilities that are essential to daily life and our projects are the scene of vacations, careers, education and healing. We are consistently ranked among the best companies to work for because we are committed to supporting and developing our teams.

The PCL Companies celebrate diversity and are proud to be an equal opportunity employer. We are committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.

Should you require an accommodation during the application process, please contact us at with the position and location you are interested in.

Together, we can build success and a better future. Let’s get started!

Expected salary:

Location: Alberta

Job date: Thu, 04 Mar 2021 04:29:04 GMT