Analyst, Partnerships and Marketing Performance

Job title: Analyst, Partnerships and Marketing Performance

Job description: Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

You will be responsible for collecting, analyzing, and reporting on various aspects of our sports business, including fan engagement, sponsorship, and marketing effectiveness. Working closely with our Business Analytics team, you will leverage your analytical skills and business acumen to provide insights and recommendations that drive data-driven decision-making. This role requires collaboration with our MLSE Digital Labs group, marketing leaders and Global Partnerships team to enhance fan engagement and revenue growth.

Key Responsibilities:

• Collaborate with Marketing and Partnership teams to facilitate data-driven decision-making and problem-solving.
• Assist in measuring the effectiveness of marketing campaigns and initiatives, including ROI, customer engagement, and conversion rates.
• Optimize campaigns based on data-driven insights, ensuring continuous improvement and positive ROI.
• Conduct market research and competitive analysis to benchmark performance and identify best practices.
• Partner with the Corporate Partnerships team to identify revenue generation opportunities, encompassing pricing and deployment strategies
• Build strong relationships with internal stakeholders from other departments and assist in the development of data and measurement strategies for Partnerships and Marketing
• Support rate card analysis for various assets. including media valuation and lead generation activities
• Identify trends, patterns, and opportunities in consumer behaviour and fan engagement within the sports industry
• Utilize market research and audience segmentation data to identify insights for creating successful campaigns
• Provide regular performance reporting with recommendations to enhance overall effectiveness, customer acquisition and client lifetime spend
• Gather, clean, and analyze data from diverse sources, such as surveys, web analytics, social media, and internal databases
• Create and present reports, dashboards, and visualizations that communicate key findings and actionable insights.

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

• Bachelor’s or graduate degree in marketing, business, statistics, or a related field
• Demonstrated experinece in a marketing role with proficiency in data analysis tools such as Excel, SQL, Tableau, and Google Analytics.
• Experience with Microsoft Power BI, Tableau, and programming in scripting languages (R, Python, SQL) to develop reports and dashboards
• Excellent analytical skills and strong business acumen
• Experience in building cost of acquisition and client lifetime value models
• Outstanding organizational, communication, and presentation skills.
• Ability to manage multiple projects with attention to detail and accuracy.
• Passion for sports and a deep understanding of the sports business industry.
• Positive, people-oriented, and energetic attitude with a team-first approach.
• Excellent communication skills with the ability to explain complex insights to a non-technical audience.
• Solid understanding of performance marketing, conversion, and online customer acquisition

Additional Information

Apply by: November 17, 2023

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Click Here to Apply

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