Product Analyst, Digital & Mobile

Job title: Product Analyst, Digital & Mobile

Job description: Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

MLSE is looking for a highly motivated, self-starting and energetic product analyst to join our Strategy & Analytics team. The ideal candidate will have significant hands-on data analysis, data management, and product experience in a complex and fast-paced environment.

Our Strategy & Analytics team acts as internal consultants and partners with teams across our business to drive data-based decision-making while supporting them in achieving their business objectives. Whether predicting future trends, measuring historical performance, or analyzing customer behaviors, each day will be new and challenging. As a Product Analyst, you will support the Product team in understanding their user base, user behavior, and with KPI reporting for various digital products. You will communicate and coordinate with internal stakeholders to deliver data-driven insights and support product strategy. As a Product Analyst, you will not only be responsible for reporting on key metrics, but performing deep dive analyses to explain the “why” behind the numbers and will recommend opportunities to improve.

The successful candidate will have strong business acumen, coupled with expertise to apply data analysis to business decisions. Mission critical skills are the ability to frame business problems, collect user requirements and analyze data.

RESPONSIBILITIES

• Utilize data analytics tools and techniques to collect, process, and analyze large data sets and product data.
• Liaise with the Product Management, Product Design and Engineering teams to define metrics and source the data for each metric
• Collaborate with the product team in establishing KPIs and targets for digital products and their features
• Create and own dashboards in Business Intelligence and reporting tools such as Power BI to support the product team in capturing key business metrics
• Perform additional analysis and deep dives to understand the ‘”why” behind product and metric performance and , Identify trends, patterns, and anomalies in user behavior and product usage.
• Monitor and report on key product performance metrics, including user engagement, retention, and conversion rates.
• Gain a deep understanding of user behavior through funnel analysis, cohort analysis, and segmentation.
• Plan, execute, and analyze A/B tests to optimize product features, user interfaces, and conversion funnels.
• Regularly present key insights to stakeholders and business partners, recommend solutions and support key business decisions
• Ability to display complex quantitative data in a simple, intuitive format and to present findings in a clear and concise manner
• Performing business requirements and project management responsibilities as required

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

• Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science. Master’s degree is a plus.
• Demonstrated experience years of experience in product analytics, data analysis, or a related field.
• Proficiency in data analysis tools and languages such as SQL, Python, R, or similar.
• Familiarity with data visualization tools (e.g., Tableau, Power BI, or Looker).
• Strong understanding of statistical analysis and A/B testing methodologies.
• Strong problem-solving skills and the ability to work collaboratively in a cross-functional team environment.
• Experience with web and mobile analytics tools (e.g., Tradable Bits and Google Analytics, Mixpanel, or Amplitude) is a plus.
• Business casing and financial modelling an asset to understand ROI on emerging digital products
• Team first, positive, people-oriented, and energetic attitude
• Excellent communication skills and able to explain complex insights to a non-technical audience

Additional Information

Apply by: November 17, 2023

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

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