Digital Marketing Specialist

Job title: Digital Marketing Specialist

Job description: This site requires JavaScript to work correctly. Please, activate it in the options of your browser.

US

0 suggestions are available, use up and down arrow to navigate them

i class=’material material-icons-outlined fa-spin np notranslate’

autorenew

/i

‘ tabindex=’0’> location_on

Find Jobs search

What job do you want?

Apply to this job. Think you’re the perfect candidate?

You’re being taken to an external site to apply. Enter your email below to receive job recommendations for similar positions.

Email

By Clicking Sign Me Up, I agree to CareerBuilder’s and

Digital Marketing Specialist

GLENTEL Toronto, Ontario (Onsite) Full-Time

Job Details

Glentel is proud to be recognized as the 2022 Best Place to Work by HR Director Magazine. Join us to grow your career with an award-winning organization!

As an SEO and Digital Production Analyst, you will play a vital role in our digital team, responsible for optimizing our website for organic traffic and assisting in the execution of campaigns. Your expertise in SEO and digital production will be instrumental in driving successful marketing initiatives and enhancing our online presence. You will also be responsible for analyzing data from various digital channels to provide valuable insights that inform our marketing strategies.

What’s in it for you?

• competitive compensation and an annual bonus
• remote work
• RRSP match
• comprehensive benefits including fitness reimbursement allowance
• 3 weeks of vacation and 5 sick days per year

Responsibilities: * SEO Optimization:

• Lead the SEO efforts to ensure our website is optimized for organic traffic and improved search engine visibility.
• Conduct thorough keyword research, implement on-page SEO strategies, and monitor SEO performance regularly.
• Collaborate with content creators to incorporate SEO best practices in content creation and distribution.

• Digital Project Management:

• Assist in managing digital projects, ensuring timelines, deliverables, and objectives are met.
• Coordinate with stakeholders to streamline workflows and maintain project documentation.

• Digital Production and Campaign Support:

• Create and manage landing pages for specific campaigns, ensuring alignment with campaign objectives and user journey.
• Manage and update our website, ensuring content accuracy, visual appeal, and optimal user experience.
• Collaborate with the digital team to build and review UTM links for marketing campaigns to track performance and measure effectiveness.
• Support with the gathering and analysis of data from various sources, including website analytics, social media channels, and paid media campaigns.
• Support with reporting and summarizing performance metrics to ensure campaigns are meeting primary KPIs

• A/B Testing and Conversion Rate Optimization:

• Develop and execute A/B tests on landing pages and website elements to improve conversion rates.
• Analyze test results and implement data-driven changes to enhance user experience and performance.

• Competitive Analysis:

• Monitor industry trends and competitors’ digital strategies to identify opportunities for improvement and innovation.
• Provide recommendations based on competitive analysis to enhance our digital marketing efforts.

• Stay Current with Digital Marketing Trends:

• Keep abreast of digital marketing best practices, emerging technologies, and SEO trends.
• Apply new knowledge to improve our digital marketing strategies and tactics.

Job Requirements:

Qualifications: * Degree in Digital Marketing, Digital Media, Data Analytics, or a related field preferred

• Relevant SEO optimization and/or digital marketing experience is an asset
• Proficiency in website management platforms, content management systems, and UTM link building tools.
• Strong analytical skills, with the ability to derive insights from data and make data-driven decisions; must be able to interpret data and provide actionable insights
• Experience with digital analytics platforms, such as Google Analytics and social media insights.
• Understanding of A/B testing and conversion rate optimization concepts.
• Excellent project management skills, with the ability to manage multiple tasks and priorities in a fast-paced marketing environment.
• Strong attention to detail and a commitment to delivering high-quality work.
• Excellent communication skills, with the ability to present complex data in a clear and concise manner.
• Ability to work collaboratively with cross-functional teams and stakeholders.

Join our dynamic digital team as an SEO and Digital Production Analyst and contribute your expertise to drive impactful marketing campaigns, enhance website performance, and optimize organic traffic through SEO strategies. Your analytical acumen and digital production skills will be instrumental in shaping our digital marketing success.

Get job alerts by email. Sign up now!

Job Snapshot

Employee Type Full-Time

Location Toronto, Ontario (Onsite)

Job Type Marketing

Experience Not Specified

Date Posted 10/13/2023

Job ID 7050/3843/14996

Apply to this job. Think you’re the perfect candidate?

Job Details

Missing Translation: layouts.eu_consumer_core.application.custom_footer.footer_title

Click Here to Apply

Source: