Associate Brand Manager, Ethical Bean (1-Year Contract)

Job title: Associate Brand Manager, Ethical Bean (1-Year Contract)

Company: Kraft Heinz

Job description: About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Heinz, Kraft, Bull’s-Eye, HP, Lea and Perrins, Quero, ABC, Master, Banquete, Plasmon, Orlando, Benedicta, Honig, Pudliszki, Wattie’s among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We’re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you’re supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Job Description

About Kraft Heinz Marketing

Marketing is what we do best at Kraft Heinz and developing strong marketing leaders is what we pride ourselves on. Not only do we offer world-class training to build your marketing, business, and leadership expertise, but we provide a wide range of business experiences and challenge people to make an impact and deliver results.

Kraft Heinz Marketers are focused on the 4 P’s: Product, Place, Price & Promotion. These brand fundamentals are key to driving new marketing strategies, including product innovation and breakthrough communications. Our Marketers leverage consumer insights and analytics to develop new products, advertising strategies and support plans, working closely with cross-functional teams and external agency partners.

As an Associate Brand Manager, you will have a blended role of executing brand marketing plans as well as contributing to strategic developments to deliver short and long-term revenue, profit and share targets in line with corporate objectives. You will communicate the strategic vision for your cross-functional team and support complex processes by inspiring them with your passion and excitement for your brands. You will also further enhance your technical marketing skills through on-going execution of Marketing Plans.

Responsibilities:

• Participates in the development of the marketing plan through research, analysis and supporting activities as directed. This includes identification of market opportunities/issues, retail business priorities and the presentation of options.
• Act as analytics lead, sharing actionable insights from diverse sources, from Nielsen consumption data through consumer research and competitive reviews. These findings will be used to develop recommendations for 4P strategies & execution, innovation, packaging and consumer promotions.
• Translates business goals into action plans and develops the appropriate contingency plans.
• Evaluates the performance of executed strategic programs and advertising campaigns to ascertain their effectiveness in meeting brand objectives.
• Leads the launch of new products, including research, packaging, product development and design, in-store and consumer programs and merchandising solutions.
• Builds strong relationships and draws on the expertise of cross-functional business partners including sales, finance and legal to make solid, well-rounded business decisions and recommendations.
• Budget lead, ensuring efficient spend and providing ongoing tracking and management
• Leads social strategy and customer service, including copywriting / editing and creating assets.
• Collaborates with sales team and graphic designer to develop retail POS materials, presentations, sell sheets, coupons, and digital ad campaigns.
• Maintain and execute annual content marketing calendar for social, newsletter, influencer, PR, and digital storytelling.
• Collaborates with sustainability partners, Fairtrade, Organic, B Corp, Bullfrog Power, Climate Smart and other like-minded brands on joint campaigns, contests, and events

Qualifications:

• An undergraduate university degree in business is required, MBA is considered an asset
• Demonstrated leadership, drive for results and superior execution
• Superior interpersonal communication skills, including verbal, written and presentation
• Strong project management skills, as well as, managing conflicting priorities simultaneously
• Experience in digital marketing, social media advertising, google analytics and email
• Experienced content creator, including copywriting
• Solid understanding of current SEO best practices
• Solid analytical, problem solving skills
• Understanding of consumer behaviors and motivations
• Ability to identify and develop innovative ideas, understand brand strategies and business solutions
• Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends

About The Kraft Heinz Company:

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit .

About Ethical Bean:

Ethical Bean Coffee roasts 100% Fairtrade Certified, Organic coffee from around the world. Founded in 2003 and based in Vancouver, BC, Ethical Bean is committed to ensuring small-scale farmers receive a fair price for their efforts. Our coffee is roasted in a carbon neutral facility where we work from the ground up to reduce our impact on the environment. As a founding Canadian Certified B Corporation, Ethical Bean meets higher standards of social and environmental performance, transparency, and accountability.

The Kraft Heinz Company is committed to a diverse and inclusive workforce. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.

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Vancouver, BC

Location(s) Vancouver – Kootenay Street – Office

Location: Vancouver, BC

Job date: Thu, 29 Apr 2021 06:06:09 GMT