Director of Growth Marketing (Higher Education)

Job title: Director of Growth Marketing (Higher Education)

Job description: Altus Assessments is looking for our next Director of Marketing to lead a team of multi-functional marketers responsible for engaging our community, growing and educating our audience, generating and nurturing pipelines, and supporting our sales and customer success teams in bringing in deals and serving new vertical markets.

The Opportunity

As a valued leader on our Revenue team, you’ll own, develop, and deliver the marketing plan for our fiscal year and bring your blue sky thinking to inform a marketing strategy that serves Altus’s future growth and goals.

Your marketing programs and initiatives will drive revenue growth with our existing customers in healthcare education, introduce us to new verticals such as Business and Teacher’s Education and build credibility that position us as the leader in our category.

In this role, keenly focused on growth marketing, you get to lead, mentor and coach teams of inbound, content, community and brand marketers. You’ll choose and establish the performance metrics for the team and build a system from the ground up that creates visibility into campaign success, measures ROI, and enables data-informed decisions.

Leveraging your modern and data-driven marketing expertise, ability to understand different marketing personas, and creative thinking, you’ll show us how to attract and grow with customers in higher education. And as we evolve our brand and transform into a product-led company, you’ll help evolve the marketing function to unlock more growth as products become a lead source.

When working at Altus, you help tackle problems in higher education like inequity in the application process and bias in admissions to advance diversity and inclusion. Your work enables schools to make the most of data across their programs and systems to support learners’ journeys better. You will also contribute to our mission of creating a world filled with more socially and emotionally intelligent doctors, teachers, nurses, business leaders and other professionals.

The Director of Marketing role is a full-time remote-first position and reports to our VP of Revenue, . We welcome applications from across Canada.

To thrive in the role, you:

• Are highly data-driven, using metrics, KPIs and qualitative and quantitative methods for tracking, reporting, measuring marketing success, and making marketing-related decisions.
• Come with people management experience and have grown and led a multi-functional marketing team.
• Have brought successful campaigns (i.e. lead generation, demand generation, or ABM) from ideation to launch.
• Have grown your strategic acumen as a key contributor in a startup or scaleup with little brand recognition, helping build and operationalize from the ground up.
• Can lead and operate in ambiguity, take action without having each and every detail and confidently take risks in supportive environments.

To thrive at Altus, you are:

• Caring toward people. You show up, take time to listen and understand, encourage and support, and don’t shy away from providing feedback and mentoring and teaching others to help them grow.
• Curious by nature and open to possibilities. You like to explore, ask questions, experiment, and learn.
• Driven to problem-solve and biased towards action.
• Adaptable and outcome-oriented with a preference for fluid and changing work environments where you get to build, make a visible impact, and positively influence change and progress.
• Someone with strong yet loosely held opinions.
• Purpose-driven and feel connected to our mission: to create a world served by exceptional professionals.

The selection and interview process:

We designed our process to deliver an equitable and memorable experience. It is a two-way discovery, and we encourage you to ask us lots of questions along the way.

Here are the general steps you can expect:

• Selection. An actual human – not bots – reviews your resume and assesses your experience and application responses for alignment with hiring criteria.
• Intro Conversation. If selected, we invite you to share the story behind your resume and professional interests and learn more about the role, team and company. (45-60 minute phone call)
• Meet The Manager. Have an in-depth conversation about relevant experiences and the day-to-day on the team with your potential future manager. (30-60 minute video call)
• Meet the Team. Spend some time learning about the day-to-day in the position and life at Altus. The team assesses your human and technical skills and company fit. Before the interview, we may ask you to complete a take-home assignment that mirrors some aspects of the role and present your work to the team. (2.5 – 3 hour video call)
• Wait For a Final Decision. The Hiring Manager consolidates and evaluates feedback from the people you met to make a decision. (2-4 days)
• Receive an Offer / Reference Check. If it’s determined you are a good match for the role, team and Altus, we invite you to an offer conversation. The offer is contingent on completed references. (30-minute video call)

Key benefits:

• Equitable, Market-based Pay. Your salary is based on compensable factors and informed by the Canadian-based tech market rate.
• Employee Stock Options. You’re granted options on your start date so you can participate in and benefit from the growth you contribute to.
• GRSP Matching Program. Save towards your financial future through our Group Registered Savings Plan with

. We match your contributions up to 2% of your salary. * Flexible Work Arrangements. Work from where you want in Canada, and have flexibility with your working hours for optimal work-life integration.

• Access to Health Coverage from Day 1. Enroll yourself (and any dependents) in our comprehensive health, dental, and life benefits plan through

on the day you join us. * Self-Directed Vacation. You have the autonomy to take time off when you choose and need it. We recommend one week per quarter, but this is flexible to suit your life situation and needs.

• Wellness Platform Membership. Through our partnership with

, you can access providers who can support your holistic well-being with services like counselling, anxiety & depression coaching, art & music therapy, fitness sessions and veterinary technicians. * Company-wide Time Off. Turn off work for Altus Days (a bonus Friday off every month) and the last two weeks in December (for the Holiday Season).

• Sick Time, Bereavement Leave & Personal Days. Take paid time off when you need to, have a medical or family emergency, experience the loss of a loved one, or need to nurture your mental health and wellbeing.
• Parental Leave. Growing your family is an exciting time, and we encourage you to take time off with your new loved ones. 4 months of your parental leave is topped up to 80% of your salary, whether you are a birthing parent, non-birthing parent, or growing your family through surrogacy or adoption.

A bit about us

Behind Altus Assessments, you’ll find a vibrant and quirky group of 160+ people working remotely (and sometimes in person) across Canada.

We genuinely care about each other’s well-being and best interest and have an innate curiosity that drives us to learn and solve problems. We collaborate cross-functionally towards broader business goals, like our 3 annual WIGs (Wildly Important Goals). We acknowledge and are unafraid to tackle complex workplace topics head-on.

We believe a team rich in diverse backgrounds, thoughts, lived experiences, and opinions create a better workplace, builds better products, and leads to more significant social impact and financial outcomes. We follow fair hiring and promotion practices, promote pay equity and prioritize equality and inclusion in our policies and business practices.

Altus Assessments is a privately held Canadian research and product company founded in 2014. Our team has built a Higher-Ed Program Intelligence Platform that provides actionable learner and program insights for a complete view of learners, cohorts, and academic programs. Our company is backed by growth equity firm Updata Partners, and we acquired One45, a healthcare education software company, in 2021.

Thank you for considering Altus as your next workplace!

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