Product Marketing Manager – Construction Products

Job title: Product Marketing Manager – Construction Products

Job description: Join Our Team and Build Success in Construction!

Are you passionate about both marketing and heavy equipment? Are you excited about the prospect of leading the go-to-market strategy for an innovative line of purpose-built equipment that serves a diverse range of industrial sectors? We are seeking a dynamic Product Marketing Manager with experience in the heavy-equipment industry who’s capable of crafting and telling our product’s story!

At Brandt, we are dedicated to advancing the construction, forestry, pipeline, rail, and mining industries through our cutting-edge machine conversion and attachment equipment. Our Product Marketing team gathers customer insights and competitive intelligence to define product positioning, manage product launches, and product-line marketing strategy. We’re responsible for maximizing our products’ potential to delight our customers and help Brandt Equipment Solutions grow. We partner with teams across the company, including Product, Sales, and Engineering to ensure alignment on project scope and market fit.

As our Product Marketing Manager, you will play a pivotal role in leading the go-to-market strategy for our exceptional line of industrial equipment. You’ll be at the forefront of promoting our products to industrial contractors, dealers, and other stakeholders, while ensuring our brand remains synonymous with excellence in these sectors. You’ll collaborate with cross-functional teams to lead the development of our marketing, sales enablement, and competitive intelligence efforts by harnessing your deep understanding of customer behaviors and market trends to craft captivating messaging and shape Brandt’s unique position in the market.

If you’re ready for an exciting challenge, we encourage you to apply for this opportunity at Brandt.

Duties and Responsibilities:

• Market Research: Dive deep into the industrial equipment sector to identify emerging trends, customer needs, and pain points. Leverage this knowledge to develop a deep understanding of our target market and create compelling marketing strategies.
• Go-to-Market Strategy: Craft and execute innovative go-to-market plans that drive the successful launch of our machine conversion and attachment equipment lines. Collaborate with cross-functional teams to align product positioning, messaging, pricing, and distribution strategies.
• Marketing Campaigns: Develop and implement captivating marketing campaigns that showcase the unique value of our task-specific equipment to our target audience. Utilize various marketing channels, including digital, print, events, and social media, to maximize our reach and impact.
• Sales Enablement: Work closely with our sales team to equip them with the necessary tools, training, and materials to effectively communicate the value proposition of our products to customers.
• Competitive Analysis: Monitor and analyze the competitive landscape, staying ahead of industry trends and ensuring we maintain a competitive edge.

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Required Skills

• Strategic Vision: Proven ability to apply critical thinking to identify market opportunities and develop actionable plans to capitalize on them.
• Collaborative Spirit: Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Innovation and Adaptability: A creative mindset, coupled with the flexibility to adapt to a fast-paced and evolving industry.

Required Experience

• Industry Expertise: Minimum of 2 years of experience in a related industrial sector, with in-depth knowledge of heavy-equipment, construction practices, and the challenges faced by contractors.
• Marketing Excellence: Track record of 2+ years in a marketing role, including successful go-to-market planning and positioning strategies.

• Strategic Vision: Proven ability to apply critical thinking to identify market opportunities and develop actionable plans to capitalize on them.
• Collaborative Spirit: Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Innovation and Adaptability: A creative mindset, coupled with the flexibility to adapt to a fast-paced and evolving industry.

• Industry Expertise: Minimum of 2 years of experience in a related industrial sector, with in-depth knowledge of heavy-equipment, construction practices, and the challenges faced by contractors.
• Marketing Excellence: Track record of 2+ years in a marketing role, including successful go-to-market planning and positioning strategies.

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