Team Lead, Marketing Automation

Job title: Team Lead, Marketing Automation

Job description: Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We’re looking for a Marketing Automation Lead to join our Performance Marketing team in Montreal.

The Marketing Automation Lead is a pivotal figure who combines strategic acumen and technical expertise to spearhead the implementation and continual enhancement of Lightspeed’s global marketing automation initiatives. In this critical role, they will actively support regional initiatives and relentlessly fine-tune strategies by leveraging insightful data-driven optimizations.

What you’ll be doing:

• Serve as a subject matter expert, providing guidance, coaching, and delegation to Marketing Automation Specialists in all aspects of Email Marketing.
• Coordinate with our internal stakeholders to orchestrate, oversee, and enhance email campaigns that drive our business objectives.
• Lead the charge in shaping and executing our email marketing programs, encompassing segmentation, rigorous testing, seamless deployment, and continuous process refinement.
• Efficiently oversee and maintain the email calendar spanning multiple regions and business sectors.
• Provide support for strategic initiatives throughout the customer journey, including batch sends, automated journeys, and trigger-based communications.
• Initiate, develop, and oversee the operational and marketing messages delivered to prospects and customers on our website, using our chat software, Intercom.
• Take charge of managing our suite of marketing automation tools, ensuring their optimal performance and utility.
• Collaborate with key stakeholders to establish key performance indicators (KPIs), create comprehensive reporting structures, and analyze the performance of our campaigns.
• Exercise diligent oversight of our email database to ensure compliance with GDPR, CASL, and other pertinent privacy regulations.

What you need to bring:

Our team is responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

We’re looking for a candidate who has experience with the following:

4+ years experience in marketing automation or email marketing

• Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Marketo, Hubspot, Salesforce)

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role… hit the ‘Apply’ button and give it a try!

What’s in it for you?

Come live the Lightspeed experience…

• Ability to do your job in a truly flexible hybrid environment (3 days/week in the office);
• Genuine career opportunities in a company that’s creating new jobs every day;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Health insurance
• Health and wellness benefits
• Possibility for transit fees to be covered
• Paid leave assistance for new parents
• Linkedin learning
• Volunteer day

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our .

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our .

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