DEKALB Campaign Marketing Manager, West

Job title: DEKALB Campaign Marketing Manager, West

Job description: At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

DEKALB Campaign Marketing Manager, West

This opportunity ensures the availability and implementation of effective marketing campaigns for the DEKALB portfolio in Western Canada. Build and implement an annual in-market integrated customer campaign plan, which ensures profitable business development for the DEKALB portfolio.

Bayer is committed to a flexible hybrid working environment. This is a 12-month employee term position, based out Calgary, Alberta.

What you will do:

• Orchestrate the comprehensive DEKALB marketing campaign planning process, incorporating feedback from cross-functional stakeholders (e.g., Sales, Grower/Channel Marketing, Market Development, Regional Product Marketing, Customer Insights and Marketing Services (CIMS), etc.)

• Implement and monitor customer incentive/loyalty programs and campaigns directly with the channel and growers and in collaboration with the Sales, Marketing Communications and CIMS team.

• Develop and execute new customer interaction concepts (e.g. customized agronomic solutions, Climate FieldView, financial concepts, loyalty programs, etc.) to gain a competitive advantage.

• Collaborate with Sales, Market Development and CIMS teams to execute integration of customer input and customer segmentation strategies into marketing plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell.

• Drive the execution of crop marketing programs and tactics (e.g. customized agronomic solutions, financial concepts, loyalty programs, etc.) to ensure that they meet or exceed customer needs and can be measured and evaluated for effectiveness.

• Partnered leadership for customer events, product and agronomy training and key product launches for DEKALB (Marketing Campaigns).

• Align with other Western Canadian Campaign Marketing Managers to ensure a consistent, high value brand experience is received in market, and to capitalize on the overall customer-centric vision we strive for.

• Collaborate with Trait and Licensing Manager to ensure consistent messaging, focus and brand experience of traits in DEKALB is aligned with overall trait positioning and objectives.

• Collaborate, coach, train and lead salesforce to implement marketing plans and achieve portfolio share and sales results.

• Co-ordinate and work closely with Brand & Advertising Managers in design and communication of marketing materials and deploy plans that enable field sales and key accounts to generate business opportunities and support customer needs.

Who you are:

• B.A./B.S/B.Comm., Business or Agriculture related discipline. (Additional advanced related degree an asset)
• Minimum 10 years related business experience preferred in Ag Seeds & Crop Protection
• Strong communication and influencing skills
• The ability to implement successful marketing campaigns is an asset

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

Learn more about our values and purpose at:

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

Application Deadline: Nov 21, 2023

#LI-CA

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Location:

Canada : Alberta : Calgary

Division:

Crop Science

Reference Code:

805588

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